Saturday, April 7, 2012

Bogart Estate Joins the Fight Against Esophageal Cancer

Stop smoking or else!

Bogart Estate Joins the Fight Against Esophageal Cancer

Check this out dear readers:

This is great news!

A few bullet points from the article:

  • Esophageal Cancer is the fastest increasing cancer diagnosis in the U.S. – up more than 400 percent in the past 20 years.
  •  Most people have no idea that the deadly disease is often caused by heartburn, and can be prevented with early detection.
And now for a quick "no-duh" from Twitter and The Bogart Estate, before you even go there...

"Everybody knows not to smoke. Not many know heartburn can cause cancer. And that's what's causing most esophageal cancers....  We know smoking and drinking are bad. We are just trying to help raise awareness about today's leading cause."

If I said it once, I'll say it again, it's 2012, if you don't know that smoking will lead to your untimely death, you've either been living under a rock for the last say 40 years or...  well, if that's the case, you need to get out more!

More bullet points:

  • "We know that more and more lives are lost to this dreadful disease every year. But those lives could be saved with better public awareness and more early detection," said Stephen Bogart, son of the exceptional performer.
  • ECAN and Bogart LLC are developing plans for a nationwide public awareness campaign focused on raising awareness about the causes of the Esophageal Cancer and the need for early detection through screening.

This is a worthy cause.  On my end, I will be happy to spread the word as best I can as I understand the sense of loss that comes from loosing loved ones to cancer.  My mother and grandfather both passed due to cancer.  There's just no need to check out early, in pain and suffering.  Especially when it can be detected early.

And that's the key.  Preventative measures and early detection.  So whether it's your throat, your prostate or your ta-ta's.  Make sure you're taking care of numero uno!

About ECAN

The Esophageal Cancer Action Network's mission is to save lives by increasing awareness about the link between Heartburn and Cancer, promoting early detection and supporting advances in medical research.  Led by a board of directors of top physicians, business leaders, and families that have been touched by Esophageal Cancer, ECAN is tackling this devastating disease head on.  Learn more at

About Bogart LLC

Bogart LLC manages the legacy and publicity rights of legendary actor and cultural icon Humphrey BogartStephen Bogart and Robbert de Klerk serve as co-managing partners, and Leslie Bogart has an active voice within the company. Bogart LLC enters into licensing and merchandising agreements which fit with, and respect, the legacy of Humphrey Bogart. Learn more at and

SOURCE Esophageal Cancer Action Network