(keep reading, it'll be worth it)
Here's the whole quote for the record:
"We take our responsibility very seriously, and I don't think we get enough recognition for the efforts we make to ensure that there is effective worldwide regulation of a product that is harmful and that is addictive. Nevertheless, whilst it is addictive, it is not that hard to quit. ... There are more previous smokers in America today than current smokers."
Now the initial instinct is to use some vulgar words and references to connect his I.Q. with specific parts of his anatomy. But, clearly a man who got paid over 32 million in 2008, speaks 4 languages and runs a company as big as Phillip Morris International is not a dumb ass. So, why would he say a terrible thing like that?
Because he's absolutely, 100% correct. It is not hard to quit smoking.
WHAT?!?!?!! What an irresponsible thing to say! How can you say that? Don't you know there's people out there that have conquered heroin but still can't quit smoking? What is wrong with you?
I'll tell you what's "wrong" with me and it's all semantics.
There is one very easy way to quit smoking that is not that hard at all. Let's look at that easy method of quitting right now...
If you do not wish to quit smoking using the death method, regardless of how effective it is, there are several additional methods available to you and they are not nearly as effective as death but put forth a good effort.
The reality though and get ready for it because it's a harsh reality to say the least.