The Moffett Message LIVE with David Bradley. Decisions, Excellence and Comfort Zones, OH MY!

I had the privilege and honor to be on The Moffett Message with Sean Moffett recently talking about my book, How To Stop Smoking Without Killing Anyone.  We also talked about making those tough decisions, and developing excellence in our lives and careers and the people who've inspired us to create excellence in our lives.

You can watch the interview below and I would love your feedback.  This was my first real interview since I interviewed myself back in 2011, and from this side of the camera, it was an amazing experience and challenge to get well out of my comfort zone, embrace fear and charge into the unknown.  See, when you're writing something, you can hit the backspace button as often as you need and you have full control over when you hit the publish button.  Video can get edited.  That doesn't exist on a live webcast!  It was me, Sean, everyone watching and 60 minutes!  Turned out to be a great interview, lots of insight was shared and some good laughs.

Sean has had on his program some amazing guests like Grant Cardone and Bob Burg, so to get dropped in with that caliber was truly amazing.

So, while the purpose of this post is to promote the interview, the "subtext" if you will, is to circle back to helping you kick the habit.  Mind you, that habit doesn't always to be cigarettes.  The underlying message behind this blog, is you finding what you need to get out of your comfort zone so you can create excellence in your life.  Whatever your bad habit is, it is self-destructive and you have also come to recognize it as normal in your life.  Meaning [insert said bad habit], is now comfortable.  At some point in the beginning, you knew this was a bad idea and yet, you did it anyway.  Now, umpteen years later, part of you is starting to realize that the part of you in the beginning that knew this wasn't a good idea was actually right.  Now in order to get back to the original state of being, you have to go and get out of your new comfort zone.

I want to share three simple things you can do, right now, to help you get out of that comfort zone.

1. Take full responsibility for allowing yourself to get where you are right now.  (hey, I said three SIMPLE things.  I said nothing of EASY!)
2. Decide that "while the water may be cold, you're jumping in anyway (thank you to my friend Carlos for this great analogy) and then know YOU and only you can warm it up 
3. Stay PRESENT in this moment.  Be here in the NOW.  Soon, very soon, the new zone will become comfortable again.

Following these three tips will place you in the right state of mind to pull out of any comfort zone.  Getting out of that zone will help you end any self-destructive behavior OR help propel you into being the magnificent, wonderful, powerful human that you already are.  All you need to do is let that person out!

Thanks for participating, reading and following along - feel free to share this where it's needed!  Enjoy the interview!

Smoking & Periodontal Disease

When you smoke, you increase the odds of periodontal disease.  Periodontal disease is...  well, here, watch this:

Follow?

So, if you smoke (please excuse the lady in the video for saying "quit") now is the best time to stop.

In a future segment, I will show you my experience with this, but for now, keep this in mind...

Cancer, emphysema, heart disease, might just be too hard to grasp.

The whole "it'll never happen to me" attitude might be so ingrained that the concept of cancer might be incomprehensible to you.  It doesn't effect the reality of it all, but it might be for you, just too hard to grasp.  No problem!  Go look in the mirror, smile big and imagine one, two, or more pearly whites missing...   how's that?

Stay tuned for the reality TV version of me with out a front tooth!

For now, let's focus on the science:  http://www.smokersgums.com/ and the moral of the story, don't smoke.

"You Become What You Most Repeatedly Do" -Scott Sonnon

Saw this on Scott Sonnon's Facebook Page yesterday and found it to be a wonderful addition to my blog.

You become what you most repeatedly do, whether you prefer it or not. Some read this and see problems. Others read this and see possibilities. The former believe in fate, the latter - in the forge.

Not the discovery [that] we can become whatever we do that shocked me most, but the awareness of we CHOOSE to perceive that as obstacle or opportunity, which transformed me... And this compels me to share that news with as many as I can reach.

What you are now, you can sacrifice for who you wish to become. Instead of deciding to "live a little" and suffer the consequences, choose to "live a lot" and enjoy them.

It's the last line that brings it home, wouldn't you agree?

Happy New Year! Now Don't Go And Do Something Stupid Like...

Tell all your friends your gonna quit smoking this year only to wind up smoking again 3 weeks later.  If you New Years Resolution is to quit smoking this year...

then I made this video just for you.  Not only the habitual smoker, but the habitual quitter...  Happy New Year!!!

The other fellow’s mistakes are a weak alibi for your own.

Ralph Waldo Emerson said, “It is easy in the world to live after the world’s opinion; it is easy in solitude to live after our own; but the great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude.” 

It’s easy when you are part of a group to “go along to get along,” but when you are able to maintain your own highest standards of integrity — regardless of what others may do — you are destined for greatness. When you have developed a carefully thought-out code of personal conduct, you will never have to ask anyone else what the appropriate course of action should be. You will intuitively know.

So this little tid-bit of a morsel popped into my in-box from The Napoleon Hill Foundation and I immediately recognized it as a token of wisdom for those of you still caught in the net of how to kick the habit.  

Especially when all your friends still smoke and have very little interest in you taking the steps necessary to prolong your life.  So stand up and stand out.  If you need help with wrapping your head around the idea of never smoking again, get a copy of my book and in there you will find the secret to understanding exactly how to think in order to finally stop once and for all!

How To Stop Cigarette Cravings

How To Stop Cigarette Cravings

In this most recent Hub, David Bradley, author of How To Stop Smoking Without Killing Anyone, examines three powerful and effective techniques to handle cigarette craving anytime and anywhere.

Give it a look over and feel free to comment on the Hub itself.  Always appreciate the feedback!

Andy Whitfield dies of non-Hodgkin's lymphoma: We say farewell to a warrior

Andy Whitfield, who is best known for his role in Spartacus:  Blood & Sand, passed away on Sunday September 11, 2011.  He was just 39 years old.


No, to the best of my knowledge Andy was not a smoker!  Let's just get that part straight and out in the open now.

The reason we're here though paying tribute to him and saying farewell is to make sure we do not allow another casualty of the war on cancer (I refuse to consider this man a victim) to be in vain.

The Los Angeles Times posted an interesting article about Andy and Lymphoma.  Jeannine Stein writes:  


"Lifestyle factors may influence non-Hodgkin's lymphoma, a 2010 study in the journal Cancer found. People with the disease who also drank alcohol, were obese or smoked before they were diagnosed had generally worse survival rates compared with patients without those habits. Patients who had 20 or more years of smoking under their belt had a 76% higher risk of death compared with those who never smoked. And people who were obese had a 32% higher risk of death compared with those of normal weight."

So it's important to recognize here (actually vital) that smoking does not limit your cancer risk to only the obvious or what I like to call, the big three.  Lung cancer (Nat King Cole), throat cancer (Humphry Bogart) and emphysema (Dean Martin) are just the tip of the smoking related cancers iceberg.

Smoking puts you at risk for multiple cancers due to the stress you put on your immune system.  Patrick Swayze admitted that smoking probably "had something to do with" the development of his disease, pancreatic cancer.  Photos taken of a gaunt Swayze in the months before his death showed him continuing to smoke...  so take note smokers, your risk factors increase exponentially with every puff.

Now back to Andy.  We say good by to a warrior.  Not simply because he played Spartacus, but because he fought to the end.  May his fight inspire us to live each day to it's fullest, honor our bodies and cherish each moment we are given.  

While researching his story, I stumbled upon a statement from his wife, Vashti Whitfield which sums it up perfectly.

"On a beautiful sunny Sydney spring morning, surrounded by his family, in the arms of his loving wife, our beautiful young warrior Andy Whitfield lost his 18-month battle with lymphoma cancer. He passed peacefully surrounded by love. Thank you to all his fans whose love and support have help carry him to this point. He will be remembered as the inspiring, courageous and gentle man, father and husband he was."

Rest well mighty Andy, rest well.

I AGREE with Philip Morris Int'l CEO: Tobacco not hard to quit!

"Tobacco's not hard to quit!"  This fantastic relief of information came straight from the gullet of Philip Morris International CEO, Louis Camilleri. 

And...

I AGREE!

(keep reading, it'll be worth it)

Here's the whole quote for the record:

"We take our responsibility very seriously, and I don't think we get enough recognition for the efforts we make to ensure that there is effective worldwide regulation of a product that is harmful and that is addictive. Nevertheless, whilst it is addictive, it is not that hard to quit. ... There are more previous smokers in America today than current smokers."


Now the initial instinct is to use some vulgar words and references to connect his I.Q. with specific parts of his anatomy.  But, clearly a man who got paid over 32 million in 2008, speaks 4 languages and runs a company as big as Phillip Morris International is not a dumb ass.  So, why would he say a terrible thing like that?

Because he's absolutely, 100% correct.  It is not hard to quit smoking.

WHAT?!?!?!!  What an irresponsible thing to say!  How can you say that?  Don't you know there's people out there that have conquered heroin but still can't quit smoking?  What is wrong with you?

I'll tell you what's "wrong" with me and it's all semantics.

There is one very easy way to quit smoking that is not that hard at all.  Let's look at that easy method of quitting right now...

Death.  

This is the simplest method of smoking cessation.  What's especially nice about this method is that there are several options on how to die available to you.  Lung Cancer, Emphysema, Heart Disease, Esophageal Cancer, and the list goes on and on.

If you do not wish to quit smoking using the death method, regardless of how effective it is, there are several additional methods available to you and they are not nearly as effective as death but put forth a good effort.

The reality though and get ready for it because it's a harsh reality to say the least.

DEATH IS THE ONLY REAL METHOD TO QUIT SMOKING!

If you smoke, you're a smoker.  Period.  And you will be a smoker for the rest of your life.  Quitting is not an option because our good buddy, Mr. Camilleri has made it so by altering, spiking, and manipulating the great plant that this country was built on in such a way that for folks like you and I, it's impossible to quit...  unless you die.

Hopeless, yet?

Far from it.  And also the principle key point behind my book, How To Stop Smoking Without Killing Anyone.

You have a wonderful opportunity as a smoker, to embrace who you are fully and be that unique expression of infinity.  Shout it out to the whole world, "I'm a smoker damn it and I'm proud of it!"

Once you're clear with your identity and acknowledge who you really are you can then actually do the impossible.  

 

Which in this case is to....

Not quit necessarily, but...?

That's right!  

STOP SMOKING.  Don't quit?  What's the difference?  

You can't, you won't, it's not going to happen.  

Remember, people are knocking off heroin before they can quit cigarettes.  Mr. Camilleri has done what is necessary to protect the interest of his company and the shareholders by making a product that despite warning labels, huge taxation and blatant, clear cut evidence that this crap will kill you slowly but surely, you still go out and purchase and use anyway.

How do you quit that?  You don't.  Besides, look at all the good stuff it does and goes well with.  You can't quit.  Once a smoker, always a smoker.  

But you can stop!  You stop every time you put one out!  Then you choose to start back up again.  Time and time again.  And for what reason?  

Outside of having a death wish, is there a good reason to light up again?  I mean, like a really good reason?  A lady told me she's not quitting because she's afraid of getting fat.    She's concerned about what quitting will do for her metabolism.  I told her about another weight loss drug on the market that will shed pounds like a chainsaw to a tree...  chemotherapy is a phenomenal way to loos those unwanted pounds!

Get the point?

Look, nobody wants to quit smoking.  So, I say, rather tongue in cheek, don't!  Just stop.  Don't quit.  Either way, the next question is usually a resounding, "HOW?"  

That's where I come in.  You make a $15.89 investment in your health and the rest of your life and I will guide you on a path that for those who chose to walk it, stop smoking and stay stopped with a 100% success rate.

All this for a crummy sales pitch?  Sorry folks.  Look, I stopped in 2002.  Haven't wavered since.  Wobbled a few times, but have not had a cigarette since 2002.  What was my secret?  There wasn't one.  It's decide to stop.  Commit to it and ride it out.  I still think of myself as a smoker because I...  well, read the book, damnit!  

Bottom line, Big Tobacco doesn't have to have a hold on you.  You choose that.  Their job is to make it easy for you to choose that and even want to choose that.  They're very good at that.  Now all you have to do is show them otherwise...

Stop Smoking with Self Discipline

Self Discipline.  How does self discipline apply to not smoking anymore?

Sounds like a stupid question, doesn't it?  Especially since my book, How To Stop Smoking Without Killing Anyone, is a recipe for how to successfully stop smoking cold turkey.

Well, I wanted to dissect the word and look at it fully under the mental microscope if you will.



Self: 

• a person or thing referred to with respect to complete individuality: one's own self. 
• a person's nature, character, etc.: his better self. 
• personal interest. 
• Philosophy.  a.  the ego; that which knows, remembers, desires, suffers, etc., as contrasted with that known, remembered, etc.  b.  the uniting principle, as a soul, underlying all subjective experience.

Discipline:

• Origin:
  1175–1225; Middle English  < Anglo-French  < Latin disciplīna  instruction, tuition, equivalent to discipul ( us ) 
  • Root word disciple

OK, so what do we have so far?

When you look at the word "self," it is safe to assume that self is, in addition to you, it is also a reflection of who you are and it is also who you believe you are.

Now the word discipline, comes from the word "disciple."  This is an important thing to recognize here because discipline is so often thought of in terms of punishment.  When you look at a dictionary, you'll see words for discipline like:  behavior, order, regimen, and conduct.  These connotations can all have negative undertones.  Discipline usually falls under the category of "I've done something wrong and need to be punished."  Have you ever heard someone say, "I need more discipline in my life."What are they really saying about themselves?

This is where we've been conditioned to look with a word like that.  But what else does discipline mean?

• activity 
• exercise
• improvement of skill 
• training
• a branch of instruction or learning

So when you think about it like that, what is a disciple?  Who has disciples?  Who comes to mind right away?  Jesus, right?  He had 12 disciples.  Meaning these guys followed his teachings and more importantly lived by his teachings.  The key point though is that they were first and foremost, students.

Other people since have had disciples.  Gandhi, for example had/had disciples.  The Dali Lama has disciples.  Bruce Lee has disciples.

What about you?

You need at least one disciple.  You.  You need to be your own disciple.  You should be a student of you.  That is the essence of your humanity.  Self awareness is such a key component to being a human being.  Look at a dog or a cat for example.  They behave as a dog or cat would but lack the ability to truly see themselves through their own eyes.  Have you aver seen a dog ponder their own existence?  In between licking his butt and chasing a car have you ever seen a dog stop and recognize, "I think, therefor I am."  Not going to happen.

The ability to become a disciple of our self is one of the great mysteries that separates from the rest of the animal kingdom.

"KNOW THYSELF"

It appears the Greeks are still debating who's getting credit for this but if I had to pick one personally, I'd like to give it to Socrates.  If for no other reason then I am a fan of Dan Millman.

So for those looking to stop smoking or break any habit, self-discipline is a vital element in achieving the goals you are laying forth.  Since this is a book on how to stop smoking, let's stay on this example.

Let's also stay on the idea that self discipline is more about being a student of yourself then the idea that you need to "discipline" yourself for smoking.

This is what you'll find through out my book.  An opportunity to know yourself well enough to recognize that in your decision to not smoke you will not have to give up any part of who you are.  Deciding to stop smoking is an evolutionary step in your own path of self awareness, self discovery and self actualization.  All synonyms of self discipline.

KNOW THYSELF.

Another good one, this time from Bill.  Shakespeare, that is.

TO THINE OWN SELF BE TRUE.

Do you see the value in knowing yourself well enough to recognize that the habit (smoking in this case) is merely a reflection or an extension of yourself and not actually you?  Now this doesn't mean you get to get away with saying, "But that's not me."  That is irresponsible.  What I am suggesting here is that in order to stop smoking once and for all, you must recognize that the behavior is a reflection (symptom) of your self image and not your actual self.

Once you have a handle on that concept, you then can truly see yourself.  Then you can see yourself not smoking too.  And then once you have that picture in your mind, of you not smoking, you can now wade into the waters of being a smoker who doesn't smoke.  Taking that one day at a time.  Understand you were you before you started smoking and will still be you after you stop.


Yes, there will be a great debate in your body and mind as they have all been tricked into believing that smoking is a part of who you are.  But with real self discipline, you can press on.  I saw an interesting quote while researching this blog and I find it an appropriate way to end this today...  are you ready?  Here you go:

SUFFER THE PAIN OF DISCIPLINE OR SUFFER THE PAIN OF REGRET.

Don't Quit Smoking and Don't Even Stop Smoking For That Matter...

But buy my book anyway.  How To Stop Smoking Without Killing Anyone What?  Yes.  That's right.  I just went there.  But it's not what you think.  I wrote this book because I know I'm not the only one who has stopped and I know that the ordeal of stopping is not a pleasant experience and I also know that quitting is near impossible.  I wrote this book now because I truly want to help the PNS (potential non-smoker - more on this later so keep reading) to finally kick the habit. In the book you'll find out why I never bothered to quit, I simply stopped. 

You too can stop, but only when you make the commitment to do so.  Commitment is a magical thing.  True commitment is what removes the "I" and the "M" from the word impossible.  It's that one thing that flips a switch in your brain and suddenly you focus on something with laser precision.  Can you think of a moment in your life where your own high level of commitment produced a result?  What about an amazing, incredible result?  What was that like for you?  What was the difference between your level of commitment when you really knocked it out of the park verses the time you just got on base or even struck out?

So here's where I'm going with this, because I know you're wondering.  Just because you purchase my book it does not mean you're going to have to quit smoking.  In fact I will encourage you to not quit but instead learn how to stop.  Big difference.  Stranger yet, I will encourage you to smoke while reading it.

I got to thinking about this after an exchange I had on-line with a potential non-smoker (PNS):

PNS on 4/3:  "I'm so scared of not smoking. WTF is that about??  Don't have a clue how to live without it...23yrs. anyway...clearly i need the book. when I get off the ancient phone and to my computer I will order. THANK YOU!"

This prompted my last blog post and then a few days later I get this...

PNS on 4/6:  "Had to postpone my purchase. Biz is slow, but I WILL be buying it!"

ME:  "How much are you "investing" in cigarettes weekly/daily?  Is biz slow enough to where cigarettes are on the budget chopping block?  Think about how much you'll save once you stop..."

PNS:  "....no.  :(   I got nothing else...  No excuse or even anything to rebut with.  You have a huge point." 

So here's what I asked myself.  Is the idea of not smoking so terrifying that it's actually preventing you, the PNS from actually committing the time and money to hit Amazon or my website and hook up on the book?

A pack of cigarettes in Los Angeles is about 5 bucks.  That's .25 cents a cigarette.  My book is 92 pages of whit and wisdom for $15.89.  That's .17 cents a page.  My book costs less then a cigarette!  My book will also help you increase your time on this planet where as a cigarette is more money and also re-leaves you of quality time spent here on Tera Firma.

But then I say to myself, "Self, it's clearly not about the money.  You've been in sales long enough to know it's almost always never price.  Hell, maybe I'm not charging enough!  Maybe people are wondering how $15.89 spent can reverse how ever many thousands of dollars spent on tobacco!  Is my book too cheap?  Maybe I should raise my price...  hmmmmmmmmmmmmm."

Well, don't worry, I'm not going to raise my price just yet...  but what I will do is give you, the PNS, full permission to buy and read my book, How To Stop Smoking Without Killing Anyone and not have to quit or even stop smoking.

Sooner or later you're going to stop.  I hear it all the time.  "I'll quit when I'm ready."  Granted for some, by the time they're ready it's too late, but for many, being ready to quit/stop is something that arrives in due time.  Reading this book will plant a few seeds that will make stopping (in due time) not only easier, but it will solidify the commitment I mentioned earlier.  If you're waiting for the switch to flip, then having read this book prior to the flip will only help keep the switch flipped!  Savvy?

Or perhaps reading the book will flip the switch.  If that happens then the fear is gone.  Commitment, true commitment will over power fear any day of the week. In addition success will become your only option.

Let me know what you think!

Mind Over Matter & Conquering The Fear of Quitting Smoking

Are you afraid to quit smoking?  Recently someone told me that they're scared of not smoking.  So that got me thinking, if there's one, then there's got to be at least a few more gazillion smokers out there who (whether they know it or not) have some fear about quitting. 

So, if you don't have time right now to read this blog in it's entirety, let me give it to you in a nut shell:  being afraid of not smoking is a normal and perfectly reasonable response by your body and your brain who is currently chemically dependent on nicotine.  At this point in time, nicotine is considered and looked upon by your body in the same way as water.  Meaning you got to have it.  That's scary!

Now into the nitty-gritty.  The beauty of your humanity is that we humans have the ability to have a 3rd person experience of ourselves.  Meaning we can "take a look at our self."  Looking at yourself from an outsiders point of view is great because even though our instinct and ego are now convinced that we need cigarettes and nicotine like we need water, we can look at ourselves from a third person perspective and realize that it is not true.  With that knowledge from our higher awareness we can now start to transition our mind into a place of thinking and believing that we don't need to smoke to survive.

Another aspect of smoking is that the cigarette becomes a friend and part of the family.  Smoking very quickly gets ritualized into our daily life.  Cigarette with morning coffee, after work, after a good meal, after good sex, after bad sex, while driving, etc.  You've got your own little smoking rituals that enhance a moment or brings peace to chaos.  The cigarette is your friend and always there when you need it.

The relationship you have with you and your cigarette is also unfortunately an incredibly dysfunctional relationship.  Clearly, this relationship will not end well.  You're slowly killing yourself.  It's an abusive relationship.  Odds are pretty freaking good, you're NOT going to make it to 100 like granny over here.  If you're going to hit 100, you're literally going to have to "break up" with cigarettes. 

So you'll have some common fears.  Fears of being alone, fears of being looked at weird by your peers, fears of failure, etc.  What are your fears?  There are plenty and they are unique to you but they are there none the less.

 

Be strong and go anyway!  How????????????  Simple.  Mind over matter.  Keep in mind, simple does not mean easy.  Case in point, look at Benedikt Magnusson here.  He's going to deadlift 1015 pounds.  Let me say that again, One Thousand And Fifteen Pounds.  How??????  Mind over matter.  Yes, he's competed in  The Worlds Strongest Man and is a professional strong man and power lifter so he is very strong.  But watch how he gets ready for this pull.  See his determination, commitment, focus?  Look at the "crazy" in his eyes.  And then look how gently and smoothly the weight rises off the ground.  He had to conquer the weight in his mind before he could conquer it with his body. 

So goes it for you, the soon to be "smoker who doesn't smoke."  In my book How To Stop Smoking Without Killing Anyone, you will see how it is far better to just stop than to try to quit.  You'll begin to understand how to talk yourself into it and then right on through it.  You'll find out how to kick the habit and not loose one ounce of your identity. 

Finally, you'll begin to recognize that you deserve more and you deserve better.